Top 5 Universities for Marketing in Canada

Canada has garnered a reputation for being home to some of the world’s most prestigious universities, particularly in the field of marketing. Students from all corners of the globe flock to Canada to dive into intricate marketing strategies, learn about consumer behavior, and grasp the tenets of digital marketing.

5 Universities for Marketing in Canada

I will be giving you 5 universities that are best to study marketing in Canada.

University of Toronto

One of the oldest institutions in Canada, the University of Toronto, established in 1827, stands as a beacon of academic excellence and research innovation. Its Rotman School of Management is distinguished for its comprehensive marketing curriculum.


The Rotman School offers a plethora of scholarships.


At the Rotman School, students are exposed to a synergy of theoretical knowledge and real-world applications. Courses are crafted to keep pace with the rapidly evolving world of marketing, integrating digital aspects, analytics, and strategy.

Eligibility: To be considered, aspirants must have an undergraduate degree from a recognized institution.

Admission Requirements

  • A competitive GMAT/GRE score.
  • At least two letters of recommendation.
  • Personal Statement outlining career goals and reasons for choosing the Rotman School.
  • Proficiency in English: IELTS score of 7.0 or TOEFL score of 100 and above.

Tuition Fees: International students should budget around CAD $90,000 annually.

Amount Scholarship values can range from CAD $5,000 to full tuition, depending on academic performance and extracurricular achievements.

Deadline: The primary intake deadline is January 10th, with a subsequent round closing on March 31st.

Acceptance Rate: The Rotman School has an acceptance rate of approximately 60% for its marketing program.

How to Apply

  1. Complete the online application.
  2. Submit all required documentation, including transcripts, GMAT/GRE scores, and letters of recommendation.
  3. Attend an interview if shortlisted.

Links to Apply: University of Toronto Rotman Application Portal

Application Fee: CAD $195.

McGill University

Rooted in the heart of Montreal, McGill University, founded in 1821, epitomizes the fusion of tradition with innovation. The Desautels Faculty of Management here is esteemed for molding the next generation of global marketing leaders.


Desautels is renowned for its generous scholarship programs.


At Desautels, students gain a 360-degree view of the marketing landscape. The curriculum is honed to incorporate global marketing strategies, branding, and digital innovations, ensuring students emerge as marketing mavericks ready to face global challenges.

Eligibility: An accredited undergraduate degree is a prerequisite for application.

Admission Requirements

  • A satisfactory GMAT/GRE score.
  • Minimum two recommendation letters.
  • A compelling Statement of Purpose demonstrating one’s passion for marketing and reasons for selecting Desautels.
  • English language proficiency is paramount: IELTS score of 6.5 or TOEFL score of 90 and above.

Tuition Fees: International students are looking at an annual expense of approximately CAD $42,000.

Amount: Depending on the credentials and prowess of the candidate, scholarships can range from CAD $10,000 to even cover full tuition.

Deadline: The application cycle culminates on January 15th, but it’s advisable to apply early.

Acceptance Rate: Desautels has a competitive acceptance rate of roughly 45% for its marketing specialization.

How to Apply

Navigate to the online application portal.

Furnish all necessary documentation, including academic transcripts, GMAT/GRE scores, and recommendation letters.

If your profile resonates, you might be invited for an interview.

Links to Apply: McGill University Desautels Application Portal

Application Fee: CAD $120.

University of British Columbia (UBC)

Fringed by the Pacific Ocean, UBC is a realm of academic prowess and innovation. Established in 1908, it’s a nexus of research and learning, with the Sauder School of Business heralded for its marketing program.


UBC doesn’t skimp on scholarships, ensuring meritorious students are duly rewarded.


The curriculum at Sauder is immersive, diving deep into market dynamics, analytics, and digital strategies, empowering students to carve a niche in the global marketing arena.

Eligibility: Holding an undergraduate degree from an accredited institution is fundamental.

Admission Requirements

  1. GMAT/GRE scores are pivotal.
  2. Two reference letters that vouch for the applicant’s academic and leadership capabilities.
  3. A robust Statement of Purpose highlighting the applicant’s aspirations and reasons for selecting Sauder.
  4. English language proficiency: An IELTS score of 6.5 or equivalent.

Tuition Fees: The tuition fee for international students hovers around CAD $70,000 annually.

Amount: Scholarship brackets vary, with some covering partial tuition while others, based on exceptional merit, might cover full fees.

Deadline: Mark January 10th on your calendar, as the primary application deadline.

Acceptance Rate: The marketing realm at Sauder observes an acceptance rate of around 52%.

How to Apply

  • Embark on the online application journey.
  • Submit pertinent documents: academic records, test scores, and references.
  • An interview might be on the horizon if your application stands out.

Links to Apply: UBC Sauder Application Portal

Application Fee: CAD $168.

University of Alberta

In the bustling academic hub of Edmonton, the University of Alberta, established in 1908, has consistently been a front-runner in research and higher education. The Alberta School of Business, in particular, has made remarkable strides in the realm of marketing.

The School of Business at Alberta presents a blend of traditional marketing teachings enriched with modern-day digital strategies and analytics. The focus here is not just on theory but also on crafting tangible marketing solutions for real-world problems.

Eligibility: A bachelor’s degree from a reputable institution is a standard expectation.

Admission Requirements

  • Solid GMAT/GRE scores.
  • Submission of at least two impactful recommendation letters.
  • A meticulously crafted Statement of Purpose showcasing the applicant’s drive for marketing and reasons for choosing the Alberta School of Business.
  • English language command: An IELTS score of 6.5 or a comparable score in a recognized proficiency test.

Tuition Fees: For international students, the ballpark annual tuition sits at CAD $35,000.

Scholarships: The University of Alberta has a reputation for generously funding deserving candidates.

Amount: Based on academic prowess, scholarships can range from CAD $7,000 to substantial amounts that significantly offset tuition fees.

Deadlines: The primary deadline to watch out for is February 15th.

Acceptance Rate: Alberta School of Business’s marketing track tends to have an acceptance rate hovering around 48%.

How to Apply

  1. Engage with the online application system.
  2. Ensure all relevant documents, including transcripts, scores, and recommendation letters, are submitted timely.
  3. Shortlisted candidates can expect an interview call.

Links to Apply: University of Alberta Business Application Portal

Application Fee: CAD $125.

Queen’s University

Anchored in the historic city of Kingston, Queen’s University, founded in 1841, is synonymous with academic distinction. The Smith School of Business here is recognized for its modern, forward-thinking approach to marketing.


Smith School of Business prides itself on its array of scholarships.


Smith’s curriculum in marketing is an amalgamation of rigorous academic research and real-life case studies. This dual approach ensures students are adept at strategizing, analyzing, and executing effective marketing campaigns.

Eligibility: An accredited undergraduate degree is the ticket to entry.

Admission Requirements

  1. Compelling GMAT/GRE scores.
  2. A pair of solid recommendation letters.
  3. A Statement of Purpose that resonates with the selection committee, detailing passion for marketing and reasons for opting for Smith.
  4. English language proficiency is non-negotiable: An IELTS score of 7.0 or an equivalent score is required.

Tuition Fees: International students can anticipate annual tuition fees of around CAD $45,000.

Amount: Depending on a candidate’s academic achievements and potential, scholarships can range from CAD $8,000 to comprehensive tuition fee waivers.

Deadline: January 31st stands as the primary application closure.

Acceptance Rate: The marketing discipline at Smith usually has an acceptance rate of about 50%.

How to Apply

  • Begin the online application process.
  • Submit crucial documentation, including academic records, test scores, and letters of recommendation.
  • If your profile aligns, an interview might be the next step.

Links to Apply: Queen’s University Smith Application Portal

Application Fee: CAD $150.


Navigating the educational landscape in Canada, especially in the dynamic field of marketing, can be both exhilarating and challenging. However, when equipped with knowledge about the crème de la crème institutions, the journey becomes more straightforward. The universities mentioned, from Toronto to Queen’s, offer not just academic excellence but a holistic environment to foster marketing geniuses of the future. If you’re aspiring to mark your territory in the global marketing arena, these institutions are your best bet. Remember, the perfect blend of tradition, innovation, and real-world experiences will set you apart. And these universities promise just that.

Frequently Asked Questions (FAQs)

  1. Which university offers the most affordable marketing program for international students in Canada? From the list above, the University of Alberta tends to have a relatively more affordable program, with annual tuition fees of around CAD $35,000 for international students.
  2. How competitive is it to get into these marketing programs? Admission is competitive, with acceptance rates ranging between 45% to 52%. However, this rate can vary based on the applicant pool in a given year.
  3. Are there any scholarship opportunities available for these marketing programs? Yes, each of these universities offers scholarship opportunities. The amount and availability might differ, but meritorious students have a good chance of securing substantial financial aid.
  4. How important is the GMAT/GRE score for admission? While a solid GMAT/GRE score is crucial, universities also holistically assess applicants. Other factors like recommendation letters, SOP, and previous academic records play an integral role.
  5. Can I work while studying? Most student visas in Canada allow international students to work part-time during academic sessions and full-time during breaks, which can help offset living expenses and gain real-world experience.

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